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Visit our Selfridges Pop Up
at 400 Oxford Street London, United Kingdom

CARIUMA invites you to stop by our multilevel sustainable Pop-Up Shop at Selfridges Co. 

CARIUMA invites you to stop by our multilevel sustainable Pop-Up Shop at Selfridges Co. 

Sustainable Fashion is the Future

With this Pop Up, we hope to reflect on our individual impact on the environment, remind ourselves to consume consciously and look after our collective home, the planet, and each other. We hope you’ll join us in the movement for a better, greener tomorrow. 

Pop By + Plant Trees

This year we launched our Reforestation Program. For every pair of sneakers sold, CARIUMA plants a pair of trees. To celebrate, CARIUMA turned the second floor of Selfridges into a miniature tree farm! With every purchase, CARIUMA will be giving pop-up visitors a plant of their very own, in a biodegradable pot to create zero waste – the same small-footprint mentality that drives the design process at CARIUMA.

Pop By + Plant Trees

This year we launched our Reforestation Program. For every pair of sneakers sold, CARIUMA plants a pair of trees. To celebrate, CARIUMA turned the second floor of Selfridges into a miniature tree farm! With every purchase, CARIUMA will be giving pop-up visitors a plant of their very own, in a biodegradable pot to create zero waste – the same small-footprint mentality that drives the design process at CARIUMA.

Recycled Bottle Caps, Boards + Giveback

Our primary display features the sustainable skateboard company, Wasteboards. Each board is made from recycled bottle caps collected from London’s streets. After our pop up is over, we’ll donate these skateboards to Free Movement Skateboarding, a non-profit organization spreading the joy of the sport to underserved local and migrant communities.

Displays Made from Mushrooms?

We outfitted our debut London storefront with Mycelium tables – derived from mushrooms! This low-impact display is an ode to the raw natural materials used to create CARIUMA sneakers. This biobased material creates an organic brick, formed from waste and the mycelium of fungus – making this living furniture! Pretty cool, huh?

Displays Made from Mushrooms?

We outfitted our debut London storefront with Mycelium tables – derived from mushrooms! This low-impact display is an ode to the raw natural materials used to create CARIUMA sneakers. This biobased material creates an organic brick, formed from waste and the mycelium of fungus – making this living furniture! Pretty cool, huh?

Not a UK Local?

That's okay! You can always shop these styles on cariuma.com where we offer worldwide shipping & free returns.

Try On a Pair IRL

We'll be seeing you at Selfridges!

Selfridges & Co. 
400 Oxford Street 
London, United Kingdom 
W1A 1AB 

Try On a Pair IRL

We'll be seeing you at Selfridges!

Selfridges & Co. 
400 Oxford Street 
London, United Kingdom 
W1A 1AB 

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